Citi appoints new Singapore head of credit cards and personal loans | Asian Banking & Finance - The Latest News, Headlines, Insight, Commentary & Analysis
,Singapore
2 views

Citi appoints new Singapore head of credit cards and personal loans

Serene Gay will oversee credit cards and unsecured lending covering Citi branded cards.

Citi has appointed Serene Gay as the Singapore head of credit cards and persona; loans for its Global Consumer Banking (GCB) business, and will be part of the senior management group for Citibank Singapore Limited.

Gay will oversee credit cards and unsecured lending covering Citi-branded and co-branded cards for consumers as well as Citi-branded commercial cards, the bank said in a press release.

She is also tasked with driving customer growth as well as portfolio management, product management, and customer retention for credit cards and ready credit.

Gay succeeds fellow Singaporean Vikas Kumar, who will be joining Citi’s US Consumer Unsecured Lending team as the head of personal installment Llending, after over 4.5 years of leading the Singapore cards and personal lending team.

Serene has over 16 years of experience in Citi across Singapore, Thailand and China. She first joined the team in 2000, and was previously the head of Client Growth, Cards and Loans in the regional APAC & EMEA office. She is reportedly instrumental in driving the digitization of the credit cards business in China in terms of payments, acquisition and servicing capabilities, turning around the key business drivers and financials for cards, the bank said.

She also reportedly helped to re-engineer the unsecured lending offering there through innovative collaborations and partnerships with dominant digital ecosystems and fintech partners. During her posting in China, she held various senior roles in mortgage, marketing, digital banking, and cards and loans.

Get Asian Banking & Finance - The Latest News, Headlines, Insight, Commentary & Analysis in your inbox
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Shares were priced at the top end, at KRW39,000 ($34).
In January, 1.2 million transactions were carried out via the SGQR.
Its launch will require legal changes to the nation’s foreign exchange and IT rules.
But less than half of consumers are impressed with the digital financial services currently offered.
Treasury teams can mobilize liquidity and fund intraday payments in real-time.
Customers have the option to pay their tax balances in full or partially.
About 750 new accounts have been opened in four APAC markets through the new portal.
UnionDigital will be a wholly-owned subsidiary of the Philippine lender.
SmartStream’s Peter Hainz and Amazon Web Services’ Anna Green shared their insights on the advantages of on-demand and highly scalable cloud environments for banks and other financial institutions, as well as the factors hindering its adoption in the region.
This August, the Asian Banking & Finance and SAP will provide insights on the evolving landscape for ESG in financial services.
Thirteen lenders noted that demand was moderately weaker than the preceding 3-month period.
Investors will likely seek signs that private lenders will be able to step up lending once COVID subsides.
It opens up new revenue models and lowers the cost-to-serve.
Bypassing credit cards, the payment instalment options prove to be attractive.
More banks and institutions are exploring its use for payments and cross-border transfers.